In some circles of the Pagan community, magical workings pertaining to love are frowned upon. The rationale is that to do any magic related to love is to interfere with the free will of someone else. However, there are many traditions that believe love magic is perfectly acceptable to perform, either generally (as in, "bring love my way") or specifically (as in, "Brad is gonna fall head over heels in love with me"). If you're of the opinion that love-oriented workings fall within your scope of ethics, here's some information on traditional love magic.
In some forms of European folk magic, there are a number of ways to bring love your way. One of the most well-known (and easiest) is through the use of a poppet, or magical doll. You can approach this in a couple of different ways:
- Create a poppet that represents yourself, and use it to draw love to you
- Create a poppet that represents the object of your affection, if your tradition permits you to do so, and use it to compel the person to see you as someone worthy of love
- Create a poppet for yourself and a poppet for the person you wish to be with, and do a working that brings the two of them together
Remember, if your beliefs prohibit you from doing love magic on other people, the first option may be the best one for you.
For information on crafting a working of your own, read Create Your Own Spells